How habits are formed and the learnings for brands.
Human beings are indeed creatures of habit – and that has big implications for brand strategies.
We know that we are, in the well-worn phrase, ‘creatures of habit.’ We know that those habits can shape the fortunes of brands and products. Yet benefiting from a habit is one thing; knowing how to create or change it is something else entirely. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to leave habitforming to chance.