We believe that at the heart of every strong customer relationship lies a unique code. It identifies and matches up what customers expect from you with what delivers truly profitable growth for your business.
The level of loyalty is not as strong as it used to be several years ago. There is more price elasticity out there and willingness to move. Restricted budgets and challenging economies increase customers’ willingness to take good enough at a reasonable price. This also allows new competitors to approach our accounts.
Asim Zaheer, CMO Hitachi Data Systems