Brand & Communication
Building brands for growth
Brand success is ultimately dependent on consumer behaviour. The brand a consumer chooses depends primarily on two factors, power in the mind (how people feel about a brand) and power in the market (the situational factors such as price and availability that may modify behaviour).
Understanding the dynamics of decision making is critical in order to influence brand choice. This is challenging as the environment in which brands operate is complex and it is increasingly difficult to manage all of the elements that influence attitudes and behaviours.
As the world’s leading brand and communications research agency, we have more conversations with the world’s consumers than anyone else. We understand people and can provide a precise understanding of how they make decisions, their underlying motivations and the strategies that can be employed to grow and protect share.
Explore our Brand & Communication growth tools below