New Product & Concept development
Brand & Communication
Portfolio & Category & Brand management
PAPI: Paper questionnaire face-to-face interviews in-home or in-office
CAPI: Computer Assisted Personal Interviewing, via tablets and labtops. Allowing animated visuals shown to respondents, highest quality& speed of interview & reporting
CATI: Computer Assisted Telephone Interviews): call-center interviewing in Bulgaria and region of South East Europe
Self-completion questionnaires: distributed via post, e-mail or on-line.
CAWI: Computer Assisted Web Interviewing : global and national access panel database of respondents
Focus group discussions: classical design of 6 - 8 people based focus group sessions, in-house viewing facilities
Individual in-depth interviews: General public, as well as opinion leaders, experts, business representatives, institution and government officials
On-line streaming: qualitative surveys
Desk research: collection and analysis of documents & data available on paper or on-line
TRI*M Product Experience enables clients to understand every aspect of their customers’ experience with a product or brand (product, price, place, promotion and packaging).
TRI*M Corporate Reputation provides our clients with a precise understanding of their corporate reputation from the perspective of their relevant stakeholders and clear guidance on how to manage it in line with their corporate identity through corporate behaviour, performance and communication to achieve and sustain growth.
Launch eValuate is an accurate STM forecasting system for product launches in the FMCG sector.
TRI*M Customer Experience is the world-leading solution which is designed to help protect and grow a company’s core business.
Insightment is a disciplined toolkit combined with a creative process for identifying consumer insights that inspire new business opportunities.
Super Group is a creative idea generation and concept development session, which brings together creative consumers, clients, category and design experts, to turn insights into new product concepts for immediate testing.
FutureView is a model of future influence which identifies the people who will have the greatest impact in shaping the future of markets.
Social Media Insights provides a detailed understanding of social media conversations.
Digital Media Evaluation combines measurement of actual exposure with bespoke surveys to precisely understand digital media effectiveness and advise on optimising digital advertising within the overall marketing strategy.
Our Shopper Directions portfolio has a comprehensive range of sophisticated testing solutions to help our clients quantify the likely outcomes and relative on-shelf performance of planned changes to pack, shelf layout and point of sale material.
Contact Performance Optimisation (CPO) evaluates the effectiveness of all consumer interactions or contacts, with brands, from word of mouth to point of sale to mass media.
Shopper Dimensions is designed to help clients create strategies to meet shopper needs for each channel and mission.
The ConversionModel is the world’s leading measure of commitment which assesses the strength of consumer-brand relationships and potential for further growth.
Our end-to-end customer feedback and reporting platform, tracks important customer touchpoint experiences systematically, bringing insights and information about delivery performance and satisfaction directly to our clients, as it happens.
Concept eValuate is a proven concept screening tool designed to identify and protect breakthrough ideas.
Product eValuate is a concept-product testing solution which helps clients optimise repeat purchase rates - a critical success factor for new products.
BPO (Brand Performance Optimisation) is the core of our Brand & Communication measurement and tracking offer - a dynamic, flexible, modular approach based on our new Brand Power Framework.
NeedScope is a qualitative and quantitative market research system for understanding emotion throughout the marketing process.
AdEval is a qualitative and quantitative communications pre-test for all types of media.
Matrix is a market understanding tool custom-built to identify, size and prioritise business platforms for innovation.